2nd Story - Introducing Flower Smeraldo

For more about the Smeraldo blog, click here.

Please do not post my translation without credit. Translated by @courtneylazore.

This post was originally published in 2017, then deleted from the blog and reuploaded in 2018. The only change was the date of the shop opening switching from September to late August (both coincided with BTS comebacks). The post was deleted again and reuploaded in 2020 with no changes from the 2018 version. The 2017 version is reflected here.

Many people think of flowers as something for a special day. As expected, before I began working as a florist, I thought like that. However, one of my professors in America said this:

“It’s not that flowers are needed on a special day, but that a day becomes special when there are flowers.” When I decided to bring the smeraldo flower back home, those words became a big strength to me. “Even though it’s not a well-known flower, I hope one bundle of smeraldo flowers can give the feeling of happiness.”  Carrying that wish, I will open Flower Smeraldo, my shop specializing in the smeraldo flower, this September.

With a goal of opening in September, a complete view of the blooming interior construction of Flower Smeraldo

The interior of Flower Smeraldo highlights the beauty of the smeraldo. To make the overall atmosphere minimalistic, I chose the color white. And if there are arrangements of fresh smeraldos to match the mood of the day at the window seats, I wonder if that will give a moment of happiness to the everyday lives of the people passing by. (That’s…simple, right?)

I’m still in the middle of preparing to open the shop, but it’s possible to make deliveries to some areas that need it. However, please understand there is a limited quantity. Because smeraldo can create various atmospheres, it’s important for the receiver to tell me what kind of atmosphere they want. Because there won’t be enough supply of smeraldo right away, it can take up to a week on average. If there are flowers you want to arrange with smeraldo that I have to import or find, please book at least two weeks in advance. (Of course, I’ll get the best materials as quickly as possible to meet the deadline).

The sweltering weather continues day after day. Smeraldo is cultivated in North Italy on farms, where the temperature range is severe. Because Smeraldo is imported into Korea, to protect the seeds, water treatment will be given so as not to disrupt the design. That way, the beauty and freshness of the Smeraldo can be maintained for a long time.

For detailed information about flowers, please refer to the email address below. Thank you!