BTS has once again ended up on the receiving end of shameful, racist commentary from an ignorant Western media personality.
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Finding happiness in a time of great strife and suffering can be next to impossible, but the upbeat track with light, catchy lyrics and a music video full of joyous Bangtan members has helped ease the pain of many around the world. It’s not a panacea, but it doesn’t have to be. The onus is not on BTS to bear the weight of the world’s suffering, but that hasn’t stopped them from trying to help, in the ways they know best.
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Two recent articles in mainstream media have severely missed the mark — but this will come as no surprise to most BTS fans.
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ARMYs harnessed their negative feelings and channeled that power into an effort that brings BTS the glory, awards or not. This is demonstrative of what a large fandom can do to make its voices heard, and is a much better strategy than raging on Twitter. So if you’re irritated at last night’s outcome, consider lifting BTS up instead of tearing others down, and #BuyPersonaOniTunes.
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Lyrically, “Spring Day” is wonderfully poetic, and the tone of its lyrics matches the tone of the song so well. Both are delicately sentimental and melancholy, but at the same time instill in the listener a sense of hope and peace.
With its beautiful lyrics and multifaceted sound, it’s no wonder “Spring Day” has been so successful.
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The BTS Universe is special because it extends its storytelling beyond just a music video, or even a series of videos, enabling fans to actively engage and solidifying the fans’ attachment to the series, the characters, and the members of BTS themselves.
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